Pat Larkin ’10 is an Account Manager at Truebridge Financial Marketing in Boston, MA. The company provides banks and credit unions with educational content on financial products and services that work to effectively increase cross-selling revenue while maintaining and growing customer loyalty. They also use the latest technology to help clients integrate all of their marketing communications and customer contact points into a system that creates multiple selling opportunities for a broad set of products across their entire organization. Pat manages all of the firm’s current client accounts, as well as all of Truebridge’s sales and marketing operations. The firm’s clients are located all across the United States and range from major financial institutions with over 700 branches, to smaller community banks and credit unions.