Matt Benedetto ’12, founder of Eastern Collective, has already been featured on this site (see August 2011, “Alumni News”) with his original company, East Coast Headware, which he began in 2003 and brought with him to campus when he came to Saint Michael’s College. ECH sold various products for skiers and snowboarders, and attracted extensive attention for both the brand and for Matt. Matt again appeared on this site in 2012, as a co-winner of the 2012 Enterprise Plan Competition (see July,2012 “Events”).

In 2012, Matt changed the company name to Eastern Collective. He has refocused its main product offering to a line of fabric-covered iPhone cables. Not surprisingly, the line has proven to be a huge success, with Benedetto achieving widespread distribution in a number of national retail chains and online sellers. Last April, he was featured in Entrepreneur magazine. The article can be accessed at http://www.entrepreneur.com/article/225941

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