Prof. Bill Meyer recently “brought” two distinguished CEO’s into his BU 215 Marketing class using Skype to connect his students with leading marketing practitioners. His first guest was Chad Ledford, formerly of 3tailer, LLC (http://www.3tailer.com), an online retailer offering over 200,000 products primarily in categories typically underserved by other sellers. Chad recently began a new venture, AddShoppers (http://www.addshoppers.com), a company that works with online retailers to help them maximize their impact on social media. AddShoppers offers its clients a proprietary array of analytic tools and promotional tactics to better understand where sales are generated and how to build broader communities online for their respective brands. Chad spoke to the class about how online retailers have to use marketing strategies to distinguish themselves in an increasingly competitive environment.

The other “visitor” to Prof. Meyer’s class was Greg Tepas, CEO of Emkay (http://www.emkay.com ), based in Itasca, IL. Emkay is an employee-owned firm specializing in management and leasing services for corporate vehicle fleets across North America. Founded in 1946, Emkay has grown to become one of the top ten service providers in the industry. Gregg focused on the challenges of building a service-based brand and developing the kind of team that can deliver consistently outstanding service.

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